DOMII- Fashionable attire for boys

DOMII- Fashionable attire for boys at Wedding

has launched in conjunction with

“DESIGN FOR CHARITY” CAMPAIGN WITH

UNICEF & IJN FOUNDATION

10 May 2008, Kuala Lumpur – DOMII, a Malaysian born international brand was officially launched at the Curve today by the Co-Founders of DOMII, the General Manager of the Curve and renowned celebrities Sheila Majid and Sarimah Ibrahim.

In conjunction with the official launch of DOMII’s flagship boutique at The Curve, the world class brand specialising in fashionable wear for boys launched the DOMII -Design for Charity campaign, a charity drive for a cause that is close to the hearts of its founders.

At DOMII, the well being of children are of utmost importance, with special emphasis given towards improving their lives and safeguarding their welfare. Themed “Design for Charity”, DOMII worked hand in hand with a select group of Malaysian celebrities such as Sheila Majid and Sarimah Ibrahim to put together an exclusive range of shirts for sale to the general public today.

“At DOMII, we believe that every child has a right to education, to a decent standard of living and more importantly the right to be protected from harm. With the sincere hope and a vision to impact the lives of children in Malaysia and the world over, we are pleased to officially launch DOMII’s Design for Charity campaign with UNICEF and IJN Foundation.” said Linda Yee, Co-Founder of DOMII.

“In addition to the support from our local celebrities, we are also honoured to have received the gracious support of Her Majesty Seri Paduka Baginda Raja Permaisuri Agong Tuanku Nur Zahirah. Her Majesty together with Her Highness Yang Amat Mulia Tengku Nadhirah Zaharah contributed a special Mother & Daughter design in conjunction with Mother’s Day,” she added.

All profits from the sale of this exclusive range will be donated to UNICEF in support of their programs to champion the rights and needs of children in Malaysia and IJN Foundation for the needs of critically ill children.

A charity auction was conducted by renowned personality Alan Bligh during the launch event whereby an autographed masterpiece shirt designed by Her Majesty and Her Highness was sold to the highest bidder in aid of the IJN Foundation.

Sponsors of the official launch of DOMII and the Design for Charity campaign included event partner, Planet Groove Entertainment and Starz Studio - organizer of the special fashion show for boys.

ABOUT DOMII – The Fashionable Wear Specialist for Boys
DOMII is a world-class apparel label for smart-looking boys who are on the go. Crafted by Mother; Created by Designers to ensure comfort without compromising fashion sense, the label was conceptualized by Linda Yee for her son Dominic in early 2006 with the aim of providing boys with a wide range of fashionable yet comfortable semi-formal and formal attire.

DOMII specializes in trendy and chic apparel for boys between the ages of one to twelve years old. Recognizing a void in the fashion industry for smart semi-formal and formal boyswear, DOMII is wholeheartedly dedicated to filling this void.

DOMII is a trend-setting fashion label and we are constantly introducing innovative and exciting concepts in line with the lifestyles of our customers. The DOMII apparel line ranges from suits, tuxedos, vests, shirts, pants and a variety of matching accessories such as neckties, bow-ties, suspenders, boxer shorts and socks.

DOMII Boutique : Lot 172B First Floor, The Curve, Mutiara Damansara
Tel No. : +603 7726 8566

Other locations – Metrojaya Midvalley Megamall