-The Black Parade -
The grand opening of Ever After Wedding,
Malaysia’s leading, trendsetting wedding planner
Petaling Jaya, March 26th 2008. Ever After Wedding, Malaysia’s professional wedding planning and consulting company celebrated its grand opening amidst much pomp and splendour. Strategically located in a highly popular section of Petaling Jaya, Ever After Wedding occupies a spacious corner bungalow lot which houses three main divisions – Wedding Planner (where all your wedding ideas come together), The Bridal Gallery (a showcase of fashion-forward bridal wear) and Chin Photography (a gathering of some of the country’s most talented photographers).
A trendsetting wedding planning company, Ever After Wedding, took a bold step decorating its premises in dramatic black accented with touches of hot pink, regal purple, teal blue and apple green for its grand opening. The interior and exterior of Ever After Wedding was lavishly embellished with ribbons, crystals and attractive paraphernalia according to four wedding themes – “Love Anew”, “L’Amour Est Bleu”, “Indulge In Love” and “Black Romance” – to tie in with the grand theme, “The Black Parade”.
Under the capable hands of expert wedding florist and decorator, sprung a delightful garden of crystals hanging from twigs and branches and a beautiful bridal arch entwined with leaves to blend in with the concept of “Love Anew”. “L’Amour Est Bleu” featured hanging sparkling stones, swirling blue wires and flowers that hinted of a Western influence. Delicate egg shells painted in black and hot pink adorned the table’s centrepiece while jewellery in classic black was used to embellish the theme, “Indulge In Love.” Under the concept, “Black Romance”, guests were greeted by the sight of panel lights swathed in purple organza, ribbon trails and a beautifully decorated wedding cake. Ever After Wedding’s showcase of pre-wedding and actual wedding day videos during the event displayed what their talented team is capable of.
East Chin, manager of Ever After Wedding said, “We would like to thank the management and most importantly our director, Jerad Solomon for having the confidence in us to allow us a free hand in creating “The Black Parade”, a theme that is bold, daring and proves that we are the trendsetters in wedding planning and consultation. Black is the new white, and this is the perfect chance for us to educate our customers on the possibilities of using black for weddings.”
At 5pm, guests strolled in with well wishes and were presented with a goodie bag each. Over 300 people attended the exciting event which created a massive traffic jam as invited guests joined in the festivities while curious onlookers watched from outside. Guests were entertained by a festive lion dance performance before guests of honour, Cleo Tay, ex-television host of 8TV’s Eve’s Diary and current newscaster for Astro AEC, Keith Kee, and Cheng took part in the official ribbon cutting ceremony to declare the place officially open.
In the Entrance, under a beautiful, white canopy lay a sumptuous buffet spread where guests tucked into dinner while indulging in a free flow of wine. The highlight of the evening was a bridal catwalk show featuring an impressive collection from The Bridal Gallery. Six, tall, lanky models sashayed down the 30-foot long, black runway modelling up to 24 bridal creations. Elegant evening dresses and gorgeous wedding gowns in a myriad of colours designed by renowned bridal couturier, provided a feast for the eyes. As a surprise, special guest, Cleo Tay took to the catwalk to model the final design.
Before the night ended, winners of the lucky draw took home prizes sponsored by Hotel Imperial Kuala Lumpur, Prince Hotel & Residence Kuala Lumpur, Palace of the Golden Horses and Genting Berhad. There were 24 prizes up for grabs including three main prizes. The 3rd prize was a family portrait package redeemable from Ever After Wedding, the 2nd prize, one night’s stay in an executive room at Hotel Imperial Kuala Lumpur and the 1st prize, a ½ day event photography package.
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