Concorde Hotel will participate in the wedding fair March 5 -7 at Mid Valley. Special offer when you confirm your reception during the 3 day wedding fair.

Diamond & Platinum today celebrated the re-opening of its showroom in Mid Valley Megamall after a brief renovation. The showroom in Megamall was Diamond & Platinum’s first outlet in a shopping mall, and so, was also a befitting location for the jewellery brand to announce its 10th Birthday celebration with the tagline “10 Years From the Heart.”

Apart from the Megamall showroom, Diamond & Platinum also has 11 showrooms nationwide, as well as one showroom in Brunei.

A household name when it comes to platinum and white gold, the brand began 10 years ago as a means to fill a gap in the jewellery market targeted for young adults between 18 to 35 years of age looking for unique yet timeless pieces at a time when other jewellers were selling jewellery only in yellow gold.

To the brand, finding the perfect diamond is a lot like love – you don’t choose it, but it chooses you. And truly, that is what Diamond & Platinum is all about – finding love, and celebrating it. It could be in the shape of a beautiful solitaire diamond ring, or that perfect heart-shaped pendant, love has been the inspiration behind each and every exquisitely crafted piece.

Today, Diamond & Platinum offer dazzling and versatile pieces for every occasion – for weddings, engagements, anniversaries, as a romantic gesture – or just for fun.

The jewel in its crown is the Estrella diamond. Named after the Spanish word for star, it is beautifully crafted, immaculately cut, and has amazing brilliance and sparkle. The perfect diamond, it’s been a bestseller since it was first launched, for all these reasons.

As the brand moves forward to set new trends, raise the bar on quality and create bold, beautiful jewellery, many of its customers that have grown with it. Diamond & Platinum has also chosen this occasion to honour four very special customers who were there from the very beginning. We are glad to share their beautiful stories here.

Enduring Commitment
Life stage may change but commitment is forever.

All couples know that happy ever afters only happen in fairy tales. Making relationships work takes hard work and commitment. The most successful relationships are ones built on commitment and compromise. Janice Khoo is a young mother who also works with her husband in a family-owned business. “It’s easy to end up doing everything for your children, and it’s also easy to give your time to everyone so you have none left for yourself.” To rejuvenate and relax she ensures that she makes enough time for herself and her husband. “I love travelling, trying new things, and good food, my husband and I make it a point to go out without the children now and again, so we can just be together.” She laughs, “It’s almost like going on a date.”

Jocylyn Sau, a 24-year-old chef is planning her wedding, which will take place later this year. She’s spent quite a bit of time learning the art of compromise while choosing her wedding jewellery with her soon to be husband Richin Chin. “If he doesn’t like something he will tell me, so I can choose something else,” she says, “In the end, we get something we both like.”

Both Janice and Jocylyn are lucky enough to have found men who are willing to shower them with diamonds. Maybe it’s because they both believe in sharing their thoughts with their partner. Jocylyn says she makes it a point to always tell Richin what she wants to do and seek his opinion. “Being older he has more experience about life, and people, so he always gives me good advice about the things I want to do.”

Janice buys diamond jewellery to reward herself when she thinks she has accomplished something. “My husband is very supportive about my decisions, so he has no reservations about giving me his credit card when I go shopping for something special. A strong relationship is built on trust. He knows I will make a good decision and won’t overspend.”

Maybe part of the trust is also because of their choice of diamond retailer, Diamond & Platinum, which celebrates its 10th Anniversary this year. Both Jocylyn and Janice are regular customers. Janice says, “The sales people understand what I am looking for, and always help me find what suits me best in terms of design and budget.”

Jocylyn adds that she likes the choice and range of designs. She admits that she prefers classic pieces that are simple and suitable for every day wear. “There’s no point having jewellery that you just keep in the bank, I want to own pieces that I can wear every day, that suit my lifestyle and fashion-sense. Diamond & Platinum creates designs that are classic yet modern, so they go with everything. I even wear them to work, though I have to be careful not to lose them.”

Perhaps Richin Chin, Jocylyn’s soon-to-be-husband sums it up best, “When I consider getting something I look at its value. For example, when it comes to diamonds, I look at grade and colour- the practical aspects of why it is rare and valuable but I also look for the inner glow. For me life is about quality, trust and strong relationships. When you don’t compromise on these things, you can plan and build for the future, that’s why I choose Jocylyn. For me she has the right values and she’s beautiful inside and out, and that’s why she deserves Diamond & Platinum.”

Diamonds are a Girl’s Best Friend
Young and romantic, driven career woman or sensible mother, no matter who you are, there’s a place in your life for diamonds.

When asked to state her priorities in terms of family, career or shopping, Michelle Lee, laughs charmingly, and then says “I want it All!” This is a woman who believes she truly can have her cake and eat it. “I love beautiful things,” she says merrily “maybe that’s why I am in the beauty business.”

Soon to be married Jocylyn Sau loves dressing up. For her wearing jewellery is an important part of being well dressed. “There’s no point having jewellery that you just keep in the bank, I want to own pieces that I can wear every day, that suit my lifestyle and fashion-sense.

Janice Khoo is a wife, working woman and mother who has an unusual solution to boosting her confidence and moving effortlessly from one role to another. Diamonds! “They are so versatile. Whether you’re doing a business presentation or entertaining for the evening, you’re always appropriately dressed when you’re wearing diamonds. In fact you can go from one to the other and still look appropriately dressed.” she says.

All three are regular customers at Diamond & Platinum, which celebrates 10 years of putting the sparkle in the lives of Malaysian women in July this year. Michelle, who owns her own hair-dressing saloon, places a high value on quality and value. “I choose products for my own customers all the time. It’s important that they trust my choices; if I used inferior products and damaged their hair it would be a disaster! With Diamond & Platinum every piece I buy is certified, so I know exactly what I am getting and that it’s of a high quality. That’s very important to me because I also buy jewellery as a form of investment.” One of her most prized possessions is her 1-carat Estrella diamond ring. “This is the most precious piece of jewellery I own. It’s a “one in a million” diamond. I am also drawn by the amount of care taken in the cutting of the Estrella Diamond, it takes ten times to cut as long as an ordinary diamond so it is perfectly symmetrical for more brilliance and shine. With its platinum setting it really is a piece of perfection.”
Jocylyn adds that she likes the choice and range of designs. “Diamond & Platinum creates designs that are classic yet modern, so they go with everything. I even wear them to work, though I have to be careful not to lose them.” Janice agrees, “Diamond & Platinum has something for everyone, so you can get something small and cute which is very affordable, or really indulge in something magnificent which will become a family heirloom.”

Service is another reason all three women remain regular customers of Diamond & Platinum. Janice and Michelle agree that the sales people always understand what they am looking for, and always help them find what suits them best in terms of design and budget.”

All three ladies agree that being able to afford bigger and more elaborate pieces somehow validates their achievements. Jocylyn shyly admits that her soon-to-be-husband has already selected the jewellery he will present her with when she has their first child. Janice laughs as she points out that although ‘size does matter’, she has made it a point to educate herself about diamonds and learnt about grade, colour and cut. “You could say I’ve become more educated and discerning in my choices.”

Michelle thinks that although her tastes have changed over the years, one thing remains constant. “The size and value of the items I buy has increased but no matter how old or rich I get I think I will always able to find what I like at Diamond & Platinum.”

Happy Birthday Lucky Dip & “My Most Meaningful Jewellery” Story Contest

Finally, as part of Diamond & Platinum 10th birthday celebrations and to thank loyal customers, as well as entice new ones, Diamond & Platinum will be giving away fabulous gifts through its Lucky Dip promotion. Every purchase of RM1200 & above in a single receipt, customers are entitled to 1 lucky dip and freebies from our partners, who are Laneige, New Zealand Natural & Redsense. Prizes include Estrella pendants. Simply head over to the nearest outlet for more information. Trust us, you will not walk away with empty handed.

Meanwhile, Diamond & Platinum would like to invite you to participate in our “My Most Meaningful Jewellery” Story Contest. As every piece of yours is unique, and it accompanies you through life poignant moments, Diamond & Platinum would like to take this opportunity to know more about you. With no purchase required, share with us your most meaningful jewellery story, and you could stand a chance to walk away with fabulous prizes from Diamond & Platinum and its partners who are Hugo Boss, Laneige & Redsense, worth up to RM10,000 in value! T&C apply.

Promotion period: 1 August to 30 September 2009

For more information, please visit any of Diamond & Platinum showrooms, or log on to www.diamondnplatinum.com.

Here’s to another great decade!

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Available at MPH Mid Valley, One Utama, Subang Parade, Bukit Bintang Plaza, Taman Maluri, Sunway Pyramid, The Curve Mutiara Damansara, Gurney Plaza Penang, Kinta City Ipoh, Johor Bahru City Square Johor Bahru.